Earth Ambitious Brands are brands in service of the planet, and not the other way around.

After a successful 20 year career in the global branding space working with industry leaders such as Grey Advertising, Saatchi & Saatchi, FCB building legacy brands including Nivea, Tide and Pedigree, Wendy Long made a shift. 

Having experienced the power of brands to shift behavior, to create community, and to build belonging, Wendy’s new mission unfolded: to leverage the power of brands to accelerate the positive impact they can have on the planet. We need more Earth Ambitious brands.

Wendy has been enabling impact entrepreneurs to uncover their focused brand purpose, anchor their company values, and craft their unique identity, all while ensuring the integrity of their work (AKA avoiding greenwashing at all costs).

Earth Ambitious Brands was created to support visionaries, movers and shakers, builders, and innovators with one thing in common. They believe our planet is worth saving at all costs.

We believe

 

Build brands in service to the planet, not the other way around.

Sustainability is only possible when it’s integrated into the DNA of your brand.

Never build in isolation. Leverage your circle of influence to create systemic change.

 

Sustainability can and should be beautiful.

No brand is perfect. Sustainability is a journey of honesty and transparency.

Brands can change the world.